Apr 07, 2022
In General Discussions
The challenges of 2020 have caused manufacturers to adjust some of their marketing strategies and shift their trade show dollars to online content creation and the digital world. According to a new study from the Content Marketing Institute, 70% of manufacturers surveyed have changed their targeting/messaging strategy , 60% have adjusted their editorial calendar, and 57% have devoted more resources to social media/online communities. Content creation and website enhancement top the list of content marketing areas that manufacturing marketers will invest in next year. It's no surprise that manufacturing marketers are seeing positive results with their content marketing efforts. According to the report, 30% of manufacturing respondents say their organization has had extreme/very high success, and 61% indicate moderate success. Create marketing content that helps buyers do their job "One of the underlying themes, as well as obligations, of marketing in our B2B ecosystem is sharing our expertise," said Jason Kline, director of marketing at Consolidated Electronic Wire & Cable . He emphasized that marketing strategy isn't just about branding at Consolidated, but rather about engaging with customers and potential customers with a myriad of helpful approaches to employee data content. He is happy to have a powerful ally in this endeavor. “Thomas' industry experts help us develop meaningful content that can help people through the buying process in our industry. Whether you're a first-year purchasing manager or a twenty-five-year-old engineer, we have the leadership to help you make informed decisions and that helps us grow our business. Content marketing will remain an important tactic of a B2B digital marketing strategy, but many marketers struggle to keep their audience's attention. One way to meet this challenge is to become familiar with the concept of funnels. There are traditional sales funnels, acquisition funnels, and funnel cakes (sorry, just wanted to see if you were paying attention).